PDMA Handbook of New Product Development - 3rd Edition

The authority on new product development.


The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today's world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD.

As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries. This book includes chapters from Dutch authors e.g. Developing Intelligent Products by Serge Rijsdijk and Erik Jan Hultink.

Jaar van publicatie: 2013
Auteurs: Kenneth B. Kahn, Abbie Griffin, Erik Jan Hultink, Serge Rijsdijk, e.a.


30-03-13 (KVG)
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