Innovation management

publicatie-innovation-management

Type publication: Book

Author: Jan van den Ende

Language: English

Publication date: juli 22th 2021

Price: £39.59

Summary

Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website - bloomsburyonlineresources.com/innovation-management. It is an essential resource for students and (young) professionals seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management. (Also read Jan's blog at kHUB All Member Forum)

About the author

Jan van den Ende is Professor of Management of Technology and Innovation at Rotterdam School of Management, Erasmus University (RSM). He is also Professor of Horticulture Innovation and Visiting Professor at LUISS Universita Guido Carli, Rome, Italy. Jan is a longstanding member of PDMA.

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