PDMA Body of Knowledge – 2nd edition

PDMA is excited to announce the release of a fully-revised second edition of the popular PDMA Body of Knowledge (BOK) — A Guidebook for Training and Certification. This book is for all product managers to enhance knowledge and skills and particularly for those preparing for the New Product Development Professional (NPDP) certification exam. he downloadable PDF is exclusive to PDMA members. Login required to access the document.

In-depth chapters include the following:

• Strategy
• Portfolio Management
• Product Innovation Process
• Product Design & Development Tools
• Market Research in Product Innovation
• Culture, Teams, & Leadership
• Product Innovation Management